
We take care of the most important piece of equipment you own…YOU!
Why should I have a monthly chiropractic visit when I am feeling ok?
After seeing Dr. Russell, we always ask our patients to book another appointment in a month. The reason for that is important.
Patients most often come to see their chiropractor when they have injured themselves and are in pain. The longer an injury and misalignment goes without treatment, the more the muscles and tissues resist the body being moved back into place. That is why it often takes several appointments to bring you back to “normal”. Normal, meaning no pain and a stable situation where your back or neck doesn’t keep popping out of place.
Why does it keep popping out when Dr. Russell put it back? (It felt great when I left the office!) Because the bodies tissue and swelling conforms to the skeletal position. Once that happens, it can take some time as well as other things that may include ice or heat, massage, exercise, therapies, anti-inflammatories, and a number of adjustments to make that correction stick.
WHAT IS CHIRO MAINTENANCE CARE?
Maintenance care generally means coming in for minor and quick adjustments on a regular basis- generally once or twice a month- to prevent acute situations. It is important to see Doc Sheri even when you are feeling well.
No matter your lifestyle, whether you are active and athletic, or a busy person maintaining a household, family, and a job with “no time for exercise” it is impossible to avoid the constant motion of twisting and turning that causes little tweaks to our bodies. You know what I mean. That little “ouch” that goes away in a few seconds. Those tiny ouches accumulate in the weaker parts of our bodies that eventually pulls the spine left or right and then “OW!- I can’t move my neck or bend over.” That’s not where you want to be!
Regular maintenance corrects these unnoticeable tweaks preemptively, allowing you regular physical health and freedom of movement, so you stay strong and mobile. Patients who come in monthly are far less likely and rarely experience painful, debilitating injuries.
An ounce of prevention is worth a pound of pain free living!

Freedom Fitness student membership $30 a month!
We have two teeth whitening appointments open today, Tuesday, July 18th at noon and 2:00 PM.
Don’t Miss the Official Beam Signing for our John J. Meany Senior Affordable Housing Project

Tuesday, July 25th, 9:00 am
Remarks by YMCA of the North Shore CEO, Chris Lovasco
Beam signing until 12:00 noon
71 Middle Street, Gloucester
We are proud to have this milestone project coincide with
Gloucester’s 400th anniversary and thrilled to have this event be part of the city’s year long celebration.
This event will be held rain or shine
Christmas in July!
On June 28th, we were chosen as the winner of Best Small Business at the Greater Beverly Chamber of Commerce Annual Awards Dinner. What a fantastic evening and an even better surprise to be selected from a great group of peers! We are so grateful for our community, and thank you for the recognition!
It couldn’t come at a better time as The Russell Center is celebrating our 25th Year in business this month!

That is why we’ve decided to have Christmas in July and we hope you will join our celebration!
Tuesday, July 25th from 8 – 11 am
We will have coffee and food!
Bring your kids to see Santa at 9 am!
Big Jim Murray will be here from 9 – 10 am
98.5 The Sports Hub Street Team will be on site with music, giveaways, and FUN!

Please, bring along a TEDDY BEAR!
The Bears will be donated to the Massachusetts Department of Children and Families of the North Shore, and to the Beverly Fire Department.
They keep these Teddy Bears in their vehicles to give to children involved in accidents or who are removed from homes. This is something that gives comfort to a child in crisis and is very important to us!
There will be a Raffle for anyone who donates a Teddy Bear- Prize TBD

Glen T. MacLeod Cape Ann YMCA Celebrates 2 Year Anniversary
Thank you to everyone who joined us for our birthday breakfast and panel discussion to celebrate our second year in our new location. It wouldn’t be a celebration without great company, impactful discussions, and a ‘happy birthday’ song from our Early Learning Program. Special shout out to our Executive Director Erina McWilliam-Lopez and our wonderful panel, Elaine McKechnie, Gerald MacKillop, Glen MacLeod, Jack Meany, Tim Flaherty, George Lieser and Chris Lovasco, who shared how the Y and the Gloucester community has impacted their lives and the lives of their families. In just two years, the new Cape Ann Y celebrates more than 11,000 members, nearly $1 million in financial assistance provided so everyone has access to the Y, and more than 400 children learning the life saving skill of swimming through our swim lesson program. With more fitness opportunities, an outdoor splash pad for families, summer camp, early education programming, and so much more, the Y is thrilled to continue its commitment to providing a safe, welcoming, and nurturing environment for all.


News from your YMCA!

| There is Still Time to Register for the 2023 Fiesta 5K! Thursday, June 22 at 6:30 PM This year, Cassius is running the Fiesta 5k for the first time! He’s running to “make his legs stronger” and because he wants to support the Y. All ages and abilities are welcome to participate. Register to run or donate today! Register | ![]() |
| John J. Meaney Senior Affordable Housing Project UpdateWith the building fully demolished, the construction team has been working on the new foundation. As the project progresses, we want to give a huge THANK YOU to all our Middle Street and surrounding neighbors for their patience and understanding amidst the construction! To learn more about the project and view past updates, click here. >> | ![]() |
| Celebrate the Fun and Excitement of the Tour de France Ride 211.5 miles from July 1 -July 23, indoors in our studio, outdoors on the road or using YMCA360 and InStudio virtual classes. Check the schedule for special themed rides to get you to your goal! | ![]() |
| Thank You Listen360 We’re honored to have received the Loyalty Champion Award from Listen360 for our work regarding customer experience! With a NPS (Net Promoter Score) of 70, our organization is on par with renowned CX (Customer Experience) leaders like Apple, Delta, and Chick-fil-A. Thank you, Listen360 for this amazing award. | ![]() |
| Save The Date And Tee Off For a Great Cause Glen T. Macleod Cap Ann YMCA Golf Tournament Monday, October 2nd Bass Rocks Golf Club All funds raised at our events ensure that we can continue to be a vital resource for adults and families who need us most. | ![]() |
How Your Chiropractor Can Help Relieve Migraines
Even one migraine is one too many. Unfortunately, over-the-counter painkillers often aren’t strong enough to dull the pain. Prescription pain medication may be more helpful, but these drugs can cause unpleasant side effects. If you’re struggling to manage your migraines, chiropractic treatment could ease your pain and reduce the number of days you experience migraine pain.
Treating Migraines with Chiropractic
Migraines cause 113 million lost work days every year, according to the American Headache Association. If you have migraines, that statistic probably doesn’t seem surprising. After all, it’s hard to do your job when your head throbs and you feel dizzy and nauseated.
Do you regularly spend hours hidden away in a dark room, hoping your headache will finally end? Chiropractic care could ease your pain and allow you to enjoy life once again. Although you may associate chiropractic care with joint and back pain relief, chiropractors actually treat a variety of conditions, including migraines.
Your chiropractor may include a few of these therapies in your migraine treatment plan:
- Massage. Massage loosens tight muscles in your head and neck that could worsen your symptoms. The therapy also reduces pain by prompting your body to produce hormones that ease pain naturally. Is stress one of your migraine triggers? The same hormones that reduce migraine pain during massage also help you feel calm and relaxed.
- Soft Tissue Mobilization. During soft tissue mobilization, your chiropractor uses his or her hands or a small instrument to stretch and lengthen tissues, reduce inflammation and swelling, and ease tension in your head, neck, and upper back muscles.
- Trigger Point Therapy. Painful trigger points are common in people who have migraines. Pressing on these hard knots in the muscles can even trigger a migraine, according to a review article in the Journal of Headache and Pain. Applying pressure to trigger points relaxes muscle fibers and helps knots dissolve, in addition to improving blood flow. Increasing blood flow helps your body get rid of waste products that build up when muscles become tight. According to a systematic review in Frontiers in Neurology, trigger point therapy may decrease the duration, intensity, and frequency of migraines and tension headaches, although additional research is needed.
- Spinal Manipulation. Spinal manipulation corrects subluxations. These are misalignments of the vertebrae in your back or neck. Quick thrusts with the hands or an activator realign the vertebrae, decreasing pain and inflammation. Spinal manipulation also decreases pressure on nerves and relieves irritation that can cause pain. Neck pain and stiffness are common in people who have migraines. According to a study published in The Journal of Headache and Pain, 69% of migraine patients have neck pain during a migraine. The researchers noted that preventing and treating neck pain might help prevent future chronic migraines.
- Exercise Program. Improving your posture and strengthening the muscles in your neck and back might also help improve your migraine symptoms. Your chiropractor will teach you a few exercises that will keep the muscles loose and limber.
- Nutrition Advice. In some cases, certain foods can trigger migraines. If you suspect that your diet is a migraine trigger, your chiropractor can provide nutritional advice that will help you improve your diet.
Would you like to find out if chiropractic care could help your migraines? Contact The Russell Center for Chiropractic & Sports Medicine in Beverly to schedule an appointment 978-927-2607

Come get your squishy lobster at Harbor Cove Dental
The squishy lobsters are back and the pot is fully stocked. They’re free to anyone who wants one. Just stop by and grab one at the front desk.

123 Main St Gloucester Suite 2






